Q1 2024 Ultracasual Games Surge in Latin America on Android

Latin America's ultracasual gaming scene has seen varied performance across top titles in the first quarter of 2024. Data provided by Sensor Tower offers a glimpse into how these games have fared on the Android platform.

Project Match: ASMR Salon kicked off the quarter with impressive numbers, peaking at 261K downloads in the second week of January. However, a descending trend followed, stabilizing at around 100K downloads by the end of March. Weekly active users mirrored this pattern, starting strong at 213K and then gradually declining to 119K. Revenue showed initial growth, reaching nearly $3K, but dipped towards the end of the quarter, rounding off at approximately $2K.

Antistress - relaxation toys remained a strong contender, boasting the highest download count at the start of January with 318K. The game experienced a gradual decrease in downloads over the quarter, ending with 162K. Weekly active users started at a staggering 2.5M, decreasing slightly to just under 2M by the end of March. Revenue saw minor fluctuations, generally hovering around a few hundred dollars weekly.

CrazyLabs LTD's Diamond Painting ASMR Coloring had a varied quarter, with downloads peaking mid-February at 54K before jumping to 79K in the last week of March. Weekly active users reached a high of 126K in the final week, despite a fluctuating journey throughout the quarter. The revenue for this title remained modest, with its peak at just under $100 in mid-March.

Slice Masters: ASMR Game from HYPERHUG saw a consistent level of weekly active users, maintaining around 390K throughout the quarter. Downloads showed an uptick towards the end of March, achieving 15K. Revenue for Slice Masters was minimal, with the highest at $143 in early January.

Lastly, Kwalee Ltd's Draw it observed a significant dip in downloads, from 51K at the beginning of January to 38K by the end of March. Weekly active users followed a similar downward trend, starting at 107K and sliding down to 74K. Revenue figures remained low, with a slight increase to $47 at the quarter's close.

For more detailed insights and analysis, Sensor Tower's platform provides an in-depth look at the performance metrics of these ultracasual games and others in the market.